PAY-PER-CLICK
How Campaigns Work?
As an advertiser you bid on specific and relevant keyword phrases, where your placement is directly related to your bid amount, and your ad will appear in a variety of places including:
- Search engine ranking pages, as sponsored listings related to search results.
- On large content networks displaying contextual ads, and offering content relevant to your targeted keywords.
- On individual websites displaying similar contextual ads with relevant content and keywords.
How We Work – 8 steps
1. Communication – First, we listen to our clients to discover what their wants and expectations are. This allows us to gain invaluable insight into their goods and services and learn what sets them apart.
2. Keyword Research – We conduct extensive research into which keywords and phrases will provide our clients with the maximum return on their investment.
3. Additional Research – We identify niche opportunities within your industry in the pay per click marketplace to give you a competitive edge.
4. Account Organization – We organize the structure of the pay per click account.
5. Writing – Our team of seasoned writers will put together the copy of your ADs and then refine and polish the content so that each word is carefully chosen and placed with the appropriate call to action or offer.
6. Page Optimization – Our pay per click advertising experts will review the landing pages on your website and make any improvement recommendations if needed to help these pages generate more sales or leads.
7. Tracking – We will implement the tracking on your website. We will make sure that the tracking is operational before we “launch” or activate your pay per click account(s).
8. Optimization & Reporting – Based on your specific needs we will conduct keyword level bid optimization changes and provide you with ongoing reporting and communication as needed.
